A blend of marketing savvy & storytelling expertise

Eric brings a powerful combination of skills to the admissions journey:

• 15+ years in tech marketing - Eric helps each student develop a distinctive personal brand that stands out in crowded applicant pools

• Professional writing background - As a former magazine writer and editor, he guides students through crafting compelling essays that captivate admissions officers

The right support when it matters most

Students and families appreciate Eric’s compassionate, low-stress approach, particularly in a process that often feels incredibly high-stakes. He specializes in working with students from non-traditional backgrounds and those with learning differences, creating a calmer, more confident application experience.

Credentials that count

• Completed all UCLA College Counseling Certificate Program coursework

• Stanford University - B.A., International Relations

• UC Berkeley - Master's in Journalism

• Member, Independent Educational Consultants Association

• Volunteer college coach with ScholarMatch, supporting first-generation, low-income students on their journey to college

Beyond the office

When not helping students navigate admissions, Eric enjoys life in San Francisco with his husband and their two neurodiverse kids. In his spare time, he pursues open water swimming through the South End Rowing Club.

His philosophy in both life and college counseling: "You just got to dive in!"